Content Authenticity Intiative

Attention all creatives working in AI, I’d recommend being aware of the Content Authenticity Initiative.

As AI continues to make it effortless to produce altered and augmented content, creatives will need (and want) to rely on a trusted system through provenance and attribution solutions. This will be essential to keep the internet a trustworthy source.

Membership is free and grants access to information and a community forum.

This initiative has gathered some heavy hitters in news media, photography, and computing, all in the interest of proactively fighting misinformation.

Take a peek and let's help push the momentum.